PuroMarketing features Adentity’s analysis on how brands without customer-facing physical locations should approach their digital reputation. The article focuses on an environment where trust is no longer built only on Google Maps, but also on comparison sites, review platforms, marketplaces, specialized media, social media, and digital communities.
It also addresses the growing role of artificial intelligence tools such as ChatGPT, Gemini, Perplexity, or Copilot in how companies are perceived and recommended. At Adentity, we highlight the importance of identifying the sources that influence decision-making, interpreting the conversation, and turning that information into real improvements for the brand and the customer experience.
