ORM keys for brands without physical locations
PuroMarketing features Adentity’s analysis on how brands without customer-facing physical locations should approach their digital reputation. The article focuses on an environment where trust is no longer built only on Google Maps, but also on comparison sites, review platforms, marketplaces, specialized media, social media, and digital communities. It also addresses the growing role of artificial […]
Écija Digital Marketing Conference
We took part in the Campiña Sur Digital Marketing Conference, organized by Dobuss and the City Council of Écija. Francisco Castro delivered the module “Google: how to connect with and attract new customers,” focused, among other topics, on the proper management of Google Business Profiles.
Valle de Los Pedroches Digital Marketing Conference
We participated in the first edition of the conference held in Valle de Los Pedroches. We shared the importance of optimizing and managing Google Business Profile listings and how they influence business positioning, reputation, and sales.
Health, Profiles, and Reviews Event
We took part in an event sponsored by Google and held at Escuela de Unidad Editorial to discuss the role of profiles and reviews in the healthcare sector. We shared how Google Business Profile has become a key digital touchpoint for building trust and reputation in medical centers and clinics.
Trip to Mountain View
Part of the Adentity team visited Google’s headquarters in Silicon Valley as part of a trade mission organized by the Spanish Chamber of Commerce. It was an opportunity to deepen our understanding of the company’s product vision and gain first-hand insight into the evolution of different services within the Google ecosystem.
Stanford University
Adentity’s leadership team attended Stanford University to receive training focused on startups and innovation. During this experience, we were able to explore in depth the working methodologies and strategic approaches that define the Silicon Valley environment.