Boost your brand’s local rankings across Google, Maps and every point of sale.
When a company manages multiple locations, Local SEO can become hard to control and scale. A profile management tool helps you keep data up to date, but it doesn’t replace a Local SEO strategy: it won’t tell you why a location isn’t ranking, which locations compete with each other, which searches hold the most opportunity, which areas to prioritise or what each point of sale needs to gain visibility in Google Maps and the Local Pack.
At Adentity we act as your Local SEO agency, helping brands, chains, franchises and multi-location businesses improve their local rankings across Google, Google Maps and AI environments. We build the strategy around the reality of your business, your area and your competitors. We make sure more users find, choose and visit your points of sale.
We treat every profile as a strategic local-acquisition asset. We optimise categories, services, attributes, hours, content, images, posts and the key elements of the profile to improve its relevance, clarity and ability to generate calls, route requests, website visits and valuable interactions.
We help companies with several branches, stores, offices or delegations gain local visibility without losing control or brand consistency. We organise assets in line with the company’s corporate guidelines, reinforce the consistency of information and work on each location’s presence so it can compete better in its area, avoiding cannibalisation between sites.
We work on local rankings beyond Google Business Profile and Google Maps: other map engines, store locators, location pages, directories, external local signals and new generative search environments such as ChatGPT, Gemini, AI Mode, AI Overview or Claude. The goal is for every location to be more visible, understandable and relevant to users, search engines and AI models.
Local SEO isn’t just about optimising a Google profile. For a location to compete well, it needs consistent information, strong local signals, well-managed reviews, aligned digital assets and a strategy that takes into account how users search in each area.
At Adentity we combine expertise in local rankings, maps, local reputation and location management to build a clearer, more consistent and more competitive presence. Our approach is designed for companies that need to grow their visibility without losing operational control.
We analyse your business model and the brand’s starting point on Google and Google Business Profile. We audit your profiles and those of your competitors, along with coverage and visibility location by location, street by street.
We define which assets each location needs to work on to gain local visibility, and in what order to act. We prioritise actions based on the state of each profile, the competition in the area, the search opportunity and the impact each improvement can have on local rankings.
We design a roadmap to compete for the searches that truly matter for each location. We prioritise actions by city, area, zone of influence, postcode or point of sale, avoiding overlaps and improving consistency across profiles, website and local presence.
We measure the evolution of local visibility, rankings, interactions, calls, route requests, reviews and performance by location. We adjust the strategy with data to keep improving presence, conversion and local acquisition.
More visibility on Google, more control per location and a local strategy ready to compete in every area.
We know managing local visibility takes time, follow-up and technical judgement. That’s why we help Marketing, Digital, CX, Customer Service and franchise teams reduce their operational load, standardise location management and make better decisions about their local presence.
Our team supports brands, chains, franchises, SMEs and agencies on projects where Local SEO has a direct impact on business, reputation and customer experience. We bring methodology, analysis and execution so every location is better prepared to compete on Google, Maps and new search environments.
The way people search for nearby businesses is changing: more and more users ask ChatGPT, Gemini or Google’s AI summaries for local recommendations. Whether your brand shows up in those answers depends on strong local signals, consistent information and a well-managed reputation across every location.
At Adentity we bring Local SEO and GEO together so that each location is more visible and understandable not only on Google and Maps, but also in the new generative search environments. We analyse how AI models mention you and strengthen your presence so your brand gains relevance in every area.
We help large companies with multiple centres, regions or countries organise their local presence, improve visibility on Google and Maps, and manage locations with a more solid, measurable and scalable operation.
We work with small and medium-sized businesses that need to show up when users search nearby, compare options and decide who to contact. We improve their local presence to turn visibility into real opportunities.
We work with agencies that need expert support in Local SEO, Google Business Profile and location management. We bring methodology, operational capacity and technical judgement for accounts with demanding local or multi-location needs.
A Local SEO agency helps improve a company’s visibility in searches with geographic intent, Google Maps and the Local Pack. To do this, it works on Google Business Profile, data consistency, reputation, local signals and the digital assets tied to each location.
Because it’s the asset that most influences whether a location shows up when users search nearby. A well-managed profile sends Google clear signals of relevance and proximity, improves your position in Maps and the Local Pack, and increases the calls, routes and visits each location receives.
Yes. We help brands with multiple sites organise, optimise and scale their local presence. We work with shared criteria, prioritisation by location and ongoing monitoring to maintain consistency without losing local performance.
Yes. We analyse the case, identify possible causes and work on recovering the profile when it’s feasible, following technical criteria and avoiding actions that could make the situation worse.
Yes. A well-executed Local SEO strategy can improve each location’s visibility and increase valuable actions such as calls, clicks, route requests, website visits and contact opportunities.
Yes. Beyond Google, Maps and the Local Pack, we analyse how the brand appears in new generative search environments and how to strengthen its local and reputational presence across those channels.
Yes. At Adentity we work on each location individually, ranking street by street until we improve the company’s local positioning across its entire area of operation. This is what we call Hyperlocal SEO.
Yes. At Adentity we’ve spent over 10 years working on Local and Hyperlocal SEO for businesses with hundreds and thousands of locations. We build a roadmap of priority locations and areas, identify quick wins and roll out intervention batches to improve local rankings in an organised, scalable way.
Give every location of your brand more chances to be found, chosen and visited. If you need a Local SEO strategy that improves your visibility on Google, Maps and the management of all your locations, let’s talk.