Pryconsa Pryconsa is one of Spain’s leading construction and real estate development companies.
Its main challenge in Google My Business was the organisation of its different locations. With multiple unverified listings, Pryconsa was unable to control this communication channel, even though customers were actively interacting with these locations and receiving no response.
Following the briefing and a subsequent analysis of the situation, our team began implementing the agreed action plan.
Main Actions
We increased requests for directions to stores by an average of 648%.
All locations were verified in Google Business Profile.
We increased the stores’ average rating to 4.46, above the sector average.
Calls increased by 39% thanks to remarketing actions carried out through Google Business Profile.
We removed 90% of content that violated platform policies, including images, videos, reviews and Q&A content.
We increased website visits from Google Business Profiles by an average of 250%.
The intervention enabled Pryconsa to transform a fragmented operation into one that was stronger, more centralised and ready to scale. Through profile reorganisation, issue resolution and the verification of new property developments, the brand regained control of a key channel for local visibility.
With this foundation in place, Pryconsa can manage its locations and developments more consistently, improve the user experience on Google and approach new openings or changes with a more structured, reliable setup that reflects the reality of the business.
At Adentity, we help property developers manage Google Business Profile, improve their local visibility and strengthen their digital reputation with a strategy built to grow.
