Milar is one of Spain’s leading home-appliance retail chains, with more than 400 physical stores. Its objective was clear: to take control of its Business Profiles across map platforms, increase the local visibility of its stores to attract more in-store customers and ensure that its digital reputation reflected the positive perception that physical-store customers already had of the brand.
Key Challenges
For Milar, we designed a comprehensive intervention based on several pillars, aligned with the needs and structure of the organisation. The objectives were clear: complete profile control, improved reputation and increased store visits.
We increased requests for directions to stores by an average of 648%.
All locations were verified in Google Business Profile.
We increased the stores’ average rating to 4.46, above the sector average.
Calls increased by 39% thanks to remarketing actions carried out through Google Business Profile.
We removed 90% of content that violated platform policies, including images, videos, reviews and Q&A content.
We increased website visits from Google Business Profiles by an average of 250%.
The project enabled Milar to organise and strengthen its local presence at scale, combining profile verification, issue resolution, Google Business Profile optimisation, Local and Hyperlocal SEO, and brand protection across digital environments.
Thanks to this intervention, the chain gained control over its network of locations, improved its local reputation, increased store visibility in proximity-based searches and strengthened each point of sale’s ability to generate visits, calls and website traffic from Google.
At Adentity, we help stores manage Google Business Profile, improve their local visibility and strengthen their digital reputation with a strategy built to grow.
