Laboral Kutxa

Spain

Services: Google Business Profile · Bulk Account · Bulk Verification · Location Management · Profile Protection · Local Reputation

Industry: Banking and Insurance

Laboral Kutxa: control and protection of its Google Business Profile location network

Laboral Kutxa is a banking and insurance institution with a wide network of branches and ATMs across northern Spain, Madrid and Barcelona.

The project began with a Google Business Profile audit to understand the real status of its locations: profile control, verifications, duplicates, information visible on Google and potential technical issues. The objective was to build a strong, secure and scalable structure for managing branches and ATMs efficiently, consistently and in line with the requirements of a financial institution.

Key Challenges

A broad network of branches and ATMs requiring centralised control.
Profiles with different verification, access and management statuses.
The risk of duplicates, inconsistencies or outdated information on Google.
The need to protect profiles and ensure secure access management.
Google limitations specific to the financial sector.
The need to improve local reputation and strengthen trust in physical locations.

Our Solution

Adentity developed a strategy focused on organising, protecting and centralising Laboral Kutxa’s local presence in Google Business Profile, combining technical auditing, bulk verification, location control and reputation improvement.

Main Actions

Digital presence audit: An extensive analysis of profiles, branches, ATMs, duplicates, access levels, verifications and the information visible on Google.
Centralised control structure: The creation of a solid foundation for managing branches and ATMs from a more secure, organised and scalable corporate environment.
Bulk Account and bulk verification: The implementation of a bulk-verification system to facilitate location control and avoid manual processes for listing creation or validation.
Profile protection: Strengthening security across access management, verifications and location administration.
Unified location management: Organising branches and ATMs to improve data consistency, visibility and control over published information.
Reputation improvement: Working on the institution’s local presence to strengthen user trust in its physical locations.

Thanks to this intervention, Laboral Kutxa achieved a more controlled, secure and scalable ecosystem for centrally managing its Google Business Profiles, strengthening local visibility and protecting its locations.

Verifications completed

+ 0 %

The locations included in the project were verified, strengthening corporate control over branches and ATMs on Google.

Bulk Account

Bulk verification

The institution obtained a bulk-verification structure that enabled it to manage new locations more efficiently and securely.

Centralised control

Unified management

Laboral Kutxa regained control of its Google Business Profile location ecosystem through a more organised corporate structure.

Verified ATMs

+ 0 %

More than 200 ATMs were created and verified, improving their visibility and control within the local ecosystem.

Greater operational security

Improved reputation

Profile protection was strengthened through more secure access, verification and location-management processes.

Improved reputation

Greater local trust

Profile optimisation and control contributed to strengthening the institution’s local presence and user trust on Google.

A more secure, centralised and scalable Google Business Profile structure

The Laboral Kutxa case demonstrates the importance of having a technical and centralised strategy for location management in particularly sensitive sectors such as banking and insurance.

Through auditing, bulk verification, profile control and location protection, the institution moved towards a more stable, secure management model prepared for future openings, changes and incidents.

Do you need to protect and centralise the management of your Google locations?

At Adentity, we help large organisations organise, verify and protect their Google Business Profiles with a technical, secure and scalable approach.