A leading educational institution had an average rating of three stars across its Google profiles, as well as numerous negative comments on different platforms and forums. Trust in the brand was at risk.
Conversational AI platforms such as ChatGPT were also returning predominantly negative information about the institution. In response, the organisation contacted us to design a comprehensive strategy to improve its reputation, optimise its Google Business Profiles and strengthen its local visibility in order to continue attracting students.
Key Challenges
Adentity designed a strategy based on five key pillars.
This case demonstrates how an integrated strategy can transform the digital reputation of an educational institution. By improving control over its information in AI-powered chat platforms, optimising digital assets such as Google Business Profiles, actively managing reviews and displacing negative content, the institution recovered the trust of its target audience and strengthened its presence across Google, ChatGPT, Gemini and Perplexity as key tools for attracting new students.
The average reputation score across Google profiles increased from 3.73 to 4.8 during the first two months.
Google’s first page now displays positive results.
Negative perception shifted to positive perception in Google Overviews, Gemini, Perplexity and ChatGPT.
The workflow and our platform reduced the response time for comments from ten days to 24 hours.
Local SEO strategy: from an average position of eight to the Top 3 in the Local Pack across all locations.
In the third month, the institution enrolled 29% more new students compared with the previous period.
The project transformed a complex reputation scenario into an integrated digital-presence strategy, combining Google Business Profile optimisation, review management, improved local rankings, AI reputation analysis and ongoing monitoring.
Thanks to this approach, the educational institution regained control over its online image, improved the perception of its centres and strengthened the trust of prospective students at the main decision-making touchpoints: Google, search engines, review platforms and conversational environments such as ChatGPT, Gemini and Perplexity.
At Adentity, we help educational institutions manage Google Business Profile, improve their local visibility and strengthen their digital reputation with a strategy built to grow.
