DKV, a leading national insurance provider, trusted Adentity to optimise its network of Google Business Profiles and improve communication with customers through this channel.
The company needed to strengthen the centralised management of its profiles, resolve technical issues and gain a clearer view of the performance of its Google locations. In an environment where local visibility, reputation and accurate information directly influence user trust, it was essential to organise the brand’s digital presence and facilitate better decision-making.
Key Challenges
Adentity acted as a technical and strategic partner for DKV’s digital business unit and its different departments, providing specialised expertise in Google Business Profile, issue management and local performance analysis.
Main Actions
Thanks to this centralised approach, DKV strengthened its digital presence and brand trust at national level, improving control over its Google Business Profiles and its ability to track key performance indicators.
All issues addressed during the project were resolved, strengthening the stability and control of the profile network.
A control panel connected via API was developed to analyse visibility, conversion and reputation KPIs.
DKV was able to centralise the management and supervision of its Google Business Profiles with a more organised and strategic view.
Adentity acted as a technical and strategic partner for the digital business unit and several internal departments.
The brand’s national Google Business Profile presence was strengthened, improving the consistency and quality of information.
The project enabled DKV to monitor key indicators and make better decisions about its local and reputation presence.
The project enabled DKV to move towards a more organised management model for its Google Business Profile ecosystem, combining technical support, profile optimisation, issue resolution and data analysis.
The creation of a custom dashboard brought visibility, conversion and reputation into a single monitoring environment, providing a clearer view of performance and opportunities for improvement.
At Adentity, we help major brands manage Google Business Profile, resolve issues, monitor KPIs and strengthen their local presence through a strategic, centralised approach.
