Correos

Spain

Services: Local SEO · Google Business Profile · Bulk Management · Digital Reputation · Bulk Account · Profile Optimisation

Industry: Postal and Parcel Delivery

Correos: complete control of its Google Maps ecosystem

Correos tiene una red de miles de oficinas y CityPaq distribuidos por todo el país. Con una vasta red de ubicaciones, la gobernanza y control de la capa local se convirtió en un problema a resolver. La falta de uniformidad entre perfiles, el control de los mismos así coma la imposibilidad de verificar nuevas ubicaciones dificultaban el control, la visibilidad en Google Maps y la experiencia del usuario.

Key Challenges

Duplicate, incomplete or inaccurate profiles, along with a lack of standardisation in naming, categories and opening hours.
Inability to verify locations at scale and no clear access-governance model.
Inability to manage locations in bulk and the risk of suspensions due to policy non-compliance.

Adentity designed and implemented a comprehensive strategy across four key areas

Digital presence audit: An extensive review of all profiles and the definition of a roadmap with clear objectives: corporate standardisation, verification, location control and on-premise bulk management.
Profile standardisation: The alignment of naming, categories, attributes and opening hours, while resolving duplicates, suspensions and errors in accordance with Google Business Profile guidelines.
Bulk verification — Bulk Account: The preparation of all technical documentation required to obtain Bulk Account approval and verify thousands of locations efficiently and reliably.
On-premise solution for bulk changes: The development of a tool integrated with internal systems to centrally manage opening hours, addresses, posts, categories, attributes and other key parameters.

This case demonstrates how an integrated strategy can transform the digital presence of an organisation with thousands of physical points of service. Through standardisation, bulk verification and an on-premise solution, Correos regained full control of its profiles, improved data consistency and strengthened its visibility on Google at national scale.

Verified locations

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All locations were verified, delivering complete control over post offices, CityPaq locations and other formats.

Errors corrected

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Duplicates, inconsistencies and errors in naming, addresses, categories and attributes were removed.

Centralised control

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Correos regained full governance over its Google Maps locations, establishing corporate control over its local layer.

Bulk Account

A Bulk Account was obtained for mass verification, eliminating manual processes for new listings.

Bulk-management tool

A fully functional on-premise Google Business Profile bulk-change management system was integrated, with approved Cloud project access.

Training

Technical training on Google Business Profile and other map platforms was delivered to the responsible teams.

From a complex operation to a governed and scalable local ecosystem

The strategy enabled Correos to regain control over a highly complex local ecosystem, strengthening profile consistency, correcting critical errors and establishing a solid structure for the bulk management of Google locations.

Thanks to profile standardisation, bulk verification, the on-premise solution for bulk changes and team training, Correos consolidated a safer, more efficient management model, ready to sustain local visibility at national scale.

Looking to scale your local presence?

At Adentity, we help organisations manage Google Business Profile, improve their local visibility and strengthen their digital reputation with a strategy built to grow.