Cadena 88 is Spain’s leading network of independent hardware retailers. With more than 1,500 points of sale, it has positioned itself as one of the most dynamic purchasing and services organisations in the sector.
Cadena 88’s marketing department contacted us with clear requirements.
One of the main challenges was the associate model. As there was no unified management structure, each hardware store had established its own Google criteria. This resulted in a lack of consistency in corporate image and access hierarchy.
Al inicio del proyecto, Cadena88 tenía el control inicial de 60 ubicaciones en Google Business Profile. Actualmente reúnen más de +600 perfiles bajo una sola cuenta corporativa.
Through the work carried out on reputation, Google reviews increased, reaching more than 1,200 managed reviews.
Through optimisation work, Cadena 88 improved its digital presence on Google, presenting a strong and recognisable brand identity.
Calls to profiles increased by 16%, contributing to increased lead generation through this channel.
The project enabled Cadena 88 to strengthen control over its profile network, improve corporate organisation in Google Business Profile and build a stronger foundation for supporting its associates in their local visibility.
Thanks to this work, the brand moved towards a more consistent, recognisable and scalable digital presence, combining corporate control, support for its associate network and a local strategy focused on reputation, lead generation and performance.
At Adentity, we help stores manage Google Business Profile, improve their local visibility and strengthen their digital reputation with a strategy built to grow.
